Shared Risk. Aligned Incentives.
We believe in "Skin in the Game."
The JD Anastasio model is built on shared risk and 100% aligned incentives. We operate on a performance-only basis: if you don't profit, neither do we.
This structure fundamentally changes our role. We aren't just another agency billing hours, and we aren't a reseller adding to the chaos.
We act as your Strategic Catalog Guardian, dedicated to restoring order because our success depends on it.
How It Works:
Our model is transparent and performance-based. It’s a straightforward, 3-step process designed from the ground up to lock our success to yours. We earn our partnership.
STEP 1
The Comprehensive Technical & Strategic Audit
Every partnership begins with our comprehensive audit. While other agencies charge thousands for this discovery phase, we provide it at no cost.
We consider it our application.
We prove our expertise first by going 'under the hood' to identify the hidden technical errors—like 'broken variations' or 'orphaned' ASINs—that cost you conversions daily.
But our audit goes beyond just fixing errors.
It includes a full creative review to design the strategy for your Brand Story and A+ Content. This tactical work doesn't just resolve issues; it Unlocks Premium A+ Features (like Video Modules), giving you a competitive weapon your rivals don't have.
STEP 2
THE "SKIN IN THE GAME”
Having proven our value, we move from applicant to partner. This is where we put our "Skin in the Game."
We invest our own capital by purchasing your inventory exclusively through your existing distribution network.
This investment fundamentally changes our role. We are no longer just advisors; we are now financially aligned with your catalog’s health.
This alignment makes us your primary technical defender. Our mission is to optimize your performance by proactively defending your listing accuracy and neutralizing the impact of aggressive price wars.
Not because we demand exclusivity, but because our investment is on the line.
Step 3
Building Your Strategic "Moat"
By investing in your inventory (Step 2), we automatically become your "Catalog Guardian." Think of us as your antivirus, running constantly in the background. As long as we sell your product, this protection is included at no extra cost.
This foundational stability allows us to build your long-term "moat." To compensate us for this total partnership, you choose one of two 100% performance-based models:
Path A
The "Blue Ocean" Partnership:
In this model, you authorize us to create new, official product configurations (like a 3-Pack or Bundle) with a new UPC. This specific product configuration becomes a protected sales channel managed exclusively by us. Our compensation is the profit opportunity from these specialized, price-war-immune listings. This model requires no performance rebates.
Path B:
The "Aligned Rebate" Partnership
For your core catalog where broad distribution is key, our compensation is a pre-defined performance rebate based only on the inventory volume we purchase from you. This guarantees 100% alignment, as our income depends directly on our ability to sell your product.